Did you know that around 45% of the research phase of the B2B buying process takes place through independent research before these often-complex buying groups even shortlist and make contact? According to Gartner, 27% of this research is conducted online. And according to Oberlo 81% of B2C customers research online before making a purchase. This means that the content your potential customers consume will have an impact on whether your brand even makes their shortlist. Therefore, an overarching marketing strategy supported by great content is so crucial, from brand awareness all the way through to brand advocacy, the strategy will serve the right content, via the right channel, at the right time, to the right person, wherever they are in the customer journey.

By content, though of course important, we aren’t just talking about articles and blog posts. Content touches every marketing channel; from your website copy to your social media posts, your PR and your advertising – it can help to inform and even help you to get found. Knowing who your customer is and writing for them, to be relatable, addressing their questions and pain points, is the key to good copywriting.

Have you sat down and really thought about who your customers are? We have created a free to download checklist of things to consider when considering your buyer personas. It’s free to download and use here.

Interested in working with us? Contact us to 01730 719603 or email hello@spreadtheworddigital.com, we’d love to hear from you.

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